As the most competitive time of the year, the holiday season, is fast approaching, marketing teams around the world are preparing their campaigns. In fact, 10% of US consumers said they’ve started their holiday shopping already or will in October, according to Smartly.io’s consumer survey from September 2020.
Then, the coronavirus pandemic hit.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Sharon Flynn, senior manager of digital analytics at BMO Financial Group, and Shane Phair, CMO of Decibel. They will discuss the strategies BMO’s seven person team used to monitor over 900 key performance indicators (KPIs), track 3,000+ dashboards—and still maintain a net promoter score of 45 during the coronavirus pandemic.
Join this webinar and learn how to:
- Key best practices for festive holiday campaigns on Facebook, Instagram, Pinterest, and Snapchat
- What to optimize and automate
- Why and how to test creatives—and start 2021 strong
- Plus! Ask questions, and interact with your eMarketer community of marketing peers
Live Date: October 14, 2020
Time: 2:00 PM ET
Rich Lawrence is vice president, US, West at Smartly.io. Rich leads talented teams of Smartlies in SF and LA to make marketers’ lives easier. Before Smartly.io, he pitched cable deals at Disney and ESPN, created marketing partnerships at Backcountry.com, and helped build enterprise teams at AdRoll. His passion for mountains and tech has influenced most of his life decisions since earning a degree in Digital Media Studies at the University of Denver.
Dylan L. Douglas is head of customer success, North America at Smartly.io. Dylan leads a customer success team at Smartly.io and helps brands such as Spotify and HelloFresh to operationalize testing for better performance with less time. Before Smartly.io, he managed ad campaigns and developed client partnerships in roles at SocialCode and EducationDynamics. Ask him anything about bicycles and rock climbing. He’s currently exploring LA and southern California one taco truck and hike at a time.
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.