In today’s age, where every conventional or non-conventional business is being pushed by technology for a change, Real Estate holds no superpower to resist it. Your company must accept the change and mends its ways to tune into current standards of doing the business for the better.
When it comes to Real Estate, 53 percent of the potential customers search out for apartments, homes, or land online. And at least 92 percent of people search online at some point in their decision-making process. Below are some key points as to why every Real Estate business should have an online presence and how they can harness the power of a blog and social media to boost their business.
Keeping Tenants Engaged
As we all know, tenant retention is a massive problem in big complexes where there are dozens of apartments and hundreds of people living together. With the power of blogging, realtors or builders can develop a strong community where tenants feel a sense of purpose and have a certain sense of engagement with other tenants and the management. This way, Real Estate companies can avoid tenant turnover, which for most of the time, is a huge cost for companies to bear.
If you have a blog up on your real estate portal, you can share the latest information about events, offers, and tips. This is also a very positive way to address residents’ issues profoundly. You can encourage other residents to guest post on your blog and ask them to share their ideas on how to make this place more livable and lovable.
The positive reviews in comments sections can work as testimonials and help build your brand.
Establishing Your Brand as a Market Leader
Real estate is a cutthroat – or you can say a very competitive – business. Most agencies and agents are competing against each other in a very saturated market place.
The real estate companies that cover themselves 360 degrees have more chances of making sales than an average run of the mill agency. If you have a professional website up and a great looking blog with high-quality content, you are delivering a strong message to your audience that you are serious about your business, and they are in safe hands.
The real purpose of a real estate website is to engage consumers and transition them into buyers. You can do that by establishing a well-organized blog with high quality, well-researched content to help build your credibility. If your post regularly, then it goes a long way, your readers will know that you are a serious brand and have your game sorted.
Building Rapport and Credentials
Building a great looking user-friendly website will significantly help your real estate business. However, you will still need a blog as an extension to your website that you can use to build rapport with investors and customers. The purpose of the blog is to engage the audience and build your credentials while subtly promoting the range of services you offer.
Your business blog can be pivotal for showcasing that your knowledge is sharp and up to date in the local market. There are ways you can establish a rapport and stand out from the crowd. Examples are building property tools like tax calculators, unbiased buying guides, lists of local parks, hospitals, amenities, market trends, historical prices, and projected price graphs.
You should provide a range of tools to help clients make wise, rational, and unbiased decisions. According to a representative from Agenthire, “If you provide all this, the new homebuyers will naturally build a rapport with your brand, it helps them make a conscious decision, and they are more likely to choose you as an agent for their next purchase.”
The goal here is to establish yourself as a market expert.
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