Publishing newsletters to attract and retain customers is a wise idea that could be well worth the time and effort necessary to create and maintain the procedure, especially if you take steps in the beginning to maximize your efficiency. By creating a newsletter template, you save yourself the hassle of repeatedly re-creating the basic structure of the document.
Pick a color scheme, font and layout theme designed to be visually appealing while also maintaining a connection to your company. Add colors, patterns or textures to the borders, column separators, headers and footers.
Create permanent section headings based on a list of general topics or categories for your content. Consider headings such as Current Events, Top Stories, Education, Insider Information or other categories pertinent to your industry. To increase the ease with which prospects and customers can find information, keep your layout and section headings static.
Sketch your newsletter layout on paper. Draw a simple illustration of how you envision a final draft of your newsletter. Arrange the section headings on each page, leaving enough space in each area or column for stories, graphics, advertisements and coupons.
Create your newsletter template using computer software. Basic word-processing programs such as Microsoft Word contain newsletter templates you can use as a starting point. Manipulate and customize them until the newsletter looks exactly as you envisioned. If you own or have access to other, more sophisticated, desktop publishing programs such as Adobe InDesign or QuarkXpress, experiment with them as well.
Archive your newsletter template, saving the template to a folder on your hard drive. Copy the template file to a removable storage location like a USB flash drive or CD-RW, or upload it to an online server like Microsoft SkyDrive or Google Docs.