Like previous years, there will be more than a million deals available across big-name brands such as Sony, Dyson, Nintendo, Lego, Toshiba and Apple.
You may recall former Prime Day sales as being in July, however, it has been postponed to later this month because of the pandemic, running from 13 to 14 October.
It’s one of the best times of the year to save money on heavy duty appliances, so if you’ve had your eye on a new kitchen stand mixer, slow cooker or vacuum cleaner, Prime Day is the time to make the purchase with serious discounts on offer.
To help you with bagging yourself the best discounts possible, we’ve got all the details on the deals that are on offer and what’s worth your hard hard-earned money.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
Best home appliance deals
KitchenAid is synonymous with baking, and thankfully it’s stand mixers are the nicest we’ve seen. Better still, it performs across three functions– kneading, mixing and whisking, meaning it’ll make your next bake a showstopper. At 54 per cent off, this is a real steal.
With more than 60 per cent off, this deal is a no-brainer, particularly if you’re looking to barista-style coffee at home. A relatively newcomer from the brand, it offers five different coffee styles, with pods coming in sizes ranging from a standard single shot espresso (40ml) to a large mugful (414ml). You can also claim two months’ coffee subscription for free.
Autumn is the perfect time to invest in a gadget that will help you rustle up stews and casseroles with minimal effort, and with 58 per cent off, this is the one for you. It featured in our guide to the best slow cookers, so you can trust that it’s the cream of the crop too.
Tefal ultimate pure steam iron: Was £159.99, now £79.99
In our round-up of the best steam irons, our reviewer praised it highly, and said: “It lived up to the hype, with remarkable resistance to limescale compared with other irons. It’s a joy to use too – heating up quickly and providing masses of steam”. If that’s not reason enough to buy it, it’s currently 50 per cent off, so tackle those stubborn creases.
Unburden yourself from household chores with this robot vacuum cleaner. Connect via the Eufy app, or with Amazon Alexa and Google Assistant, so you can accomplish vacuuming without the effort. These smart devices are often expensive, so with just less than 50 per cent off, there’s never been a more prime time to invest.
Tefal’s actifry range is a popular choice if you want to fry up a feast without the fat or faff of hot oil. This efficient air fryer will make chips that have a cloud-like fluffiness and a golden brown crispy casing, and it can cook up everything from casseroles and curries to stir-fries, and even desserts. While neat and compact, it can make enough food to serve five.
Shark cordless stick vacuum cleaner: Was £379.99, now £199.99
A brand loved by many, including cleaning fanatic Mrs Hinch, this Shark vacuum cleaner won’t disappoint, and it’s just less than 50 per cent off. Featuring flexology design, this has great manoeuvrability, and it also benefits from the brand’s signature anti-hair wrap technology, which removes hair from the brush roll as you clean.
AEG freestanding washer dryer: Was £779.99, now £449
Looking for an upgrade or short on space? Now’s the time to invest because the AEG washer-dryer is currently more than 40 per cent off. Tailoring the temperature and drum motion to different fabrics, it will adjust programmes to the specific load, this is a reassuringly safe choice.
Karcher SC2 easyfix steam cleaner: Was £289.99, now £99.99
Killing 99.99 per cent of bacteria, this powerful piece of kit is simple to operate, portable and eradicates dirt and stains from floors and surfaces. With more than 60 per cent off, this is a great deal to snap up now.
Bosch MSM2610BGB hand blender: Was £44.99, now £26.99
If you’re looking for an alternative to a bulky food processor, we’ve found the answer. Featuring in our guide to the best hand blenders, our reviewer gave it high praise: “This single-speed 600w blender that chops, blends and purees will do you proud when it comes to the basics such as blending soups, making smoothies or food for babies”. Currently 40 per cent off, this is a no brainer.
In our review of the best cordless vacuums, this stick machine was given high praise thanks to its “exceptional performance” and “stand-out filter”, as well as being “comfortable to hold, even for long periods”. We’re sold.
According to our tester, in our round-up of the best food processors, this is a “star performer when it comes to mixing, whisking, kneading and whipping, making it a great option for those who enjoy baking,” and it “stands out when it comes to blending, slicing, dicing and chopping too”. Often an expensive kitchen utensil, it’s a prime time to buy now it’s 30 per cent off.
Sage the barista express machine: Was £599.95, now £399.99
If you prefer a bean-to-cup approach to your morning coffee, this is the appliance for you. While this turns whole beans into espresso in a matter of seconds, it doesn’t cut corners, rather produces deliciously smooth coffee in no time. For such a high-end piece of kit, this price is a steal.
For a more eco-friendly way of drinking your favourite fizzy drinks, opt for this Levivo water carbonator. It’s sleek and compact and features a smart lock system that makes it easy to secure and remove your full water bottle without any spillage. This would also make a great gift for your eco-conscious loved one.
If you’re an allergy sufferer, breathe easy with this device. With fantastic performance and a useful app for easy control, this is a deal well worth snapping up.
Samsung freestanding fridge freezer: Was £1,099.99, now £687.32
Investing in a new fridge freezer can be costly, but thankfully not on Amazon Prime Day. With just less than 40 per cent off this freestanding appliance, now’s the time to update yours. We’re big fans of the minimalist design, and it comes with five years warranty – bonus.
De’Longhi lattissimi touch coffee machine: Was £279.99, now £159.99
Looking for an easy way to make your coffee in the morning? This is it. Measuring out the perfect amount of milk for your espresso, all at the touch of a button. This will make a great Christmas gift and if you buy today you’ll be saving more than 40 per cent.
Whirlpool freestanding washing machine: Was £599.99, now £439.99
Is your washing machine in need of an update? This is the one to choose. With a capacity to hold 10kg worth of clothes, it’s perfect for big households, and you’ll be saving big.
Russell Hobbs velocity fast boil kettle: Was £79.99, now £49.99
Kettles are often more expensive than you think, so with more than 30 per cent off, this is the perfect one if yours has made one too many cup of teas during lockdown. Thanks to its super fast boil and 1.7l capacity, it’ll see you through many a cold winter’s morning.
How can I take part in Amazon Prime Day?
Amazon’s Prime Day sale is exclusive to customers that hold an Amazon Prime membership.
If you’re not already a member, there’s still plenty of time to sign up. A monthly membership costs £7.99 or you can pay an annual sum of £79.
You can also sign up for a 30-day trial before the sale starts, which means you can shop the Prime Day deals without forking out for a membership, as long as you remember to cancel before the trial period ends.
Subscribers are also granted access to same-day delivery slots, over 800,000 free e-books and the use of Prime Video and Amazon music services.
How to get the best deals in Amazon Prime Day?
Here at IndyBest, the team will be scouring the sales to help you navigate the most worthwhile savings and discounts to enjoy, so make sure to check back here.
Another way to ensure you get the best deals is to download the Amazon app. Not only will this give you a head start, you will also be able to track Lightning Deals, which are discounts that are only available for a few hours at a time. You can set up alerts too to be notified when certain deals go live.
IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.