The much-awaited Apple India online store is now open for business. As expected, the complete range of Apple’s products and services are available in the online shop, and that includes the iPhone line-up, the Mac computing device line-up, the iPad series, Apple Watch, Apple AirPods family, HomePod smart speaker and more.
© ASSOCIATED PRESS
A man drinks from a bottle outside an Apple store.
There are category specific offers lined-up as well, including trade-in and exchange offers for the iPhones, localizations, the Education Store, Configure to Order your Mac computing devices, extended range of payments and EMI options, shopping assistance in English and Hindi and Apple Care+ services. At this time, you can buy the Apple iPhone 11 Pro, Apple iPhone 11 Pro Max, Apple iPhone 11, Apple iPhone SE and the Apple iPhone XR. You can also take your pick from the Apple iPad line-up that includes the Apple iPad Pro 12.9, Apple iPad Pro 11, the new Apple iPad and the Apple iPad Mini, while the new Apple iPad Air is set to go on sale sometime in October. The complete Mac line-up and all other devices are also on sale.
The timing of the launch of the Apple India online store just ahead of the Dussehra and Diwali festivals means the company will be able to cater to customers who may be looking to spend on this festive season. This is also the latest chapter in the India push for Apple, which over the past few weeks has given the government’s Make in India initiative a big boost by starting production of the latest generation iPhone SE as well as the flagship phones, the Apple iPhone 11, iPhone 11 Pro and the iPhone 11 Pro Max in India. Apple also produces the iPhone XR in India. Apple’s partners in India, Foxconn and Wistron are now manufacturing and assembling the iPhones at their facilities in the country.
In pics: Key moments in the history of Apple Inc.
With breakthrough gadgets such as the iPhone, iPad and Mac PC, Apple Inc. has become one of the most recognized technology brands in the world. We look at the key moments and products that helped chart its incredible success.
1976 – Apple is founded
Steve Jobs (L) forms Apple Computer with Steve Wozniak (R) and Ronald Wayne on April 1, 1976. While Jobs and Wozniak continued with their great work, Wayne sold his share for $800.
Following the success of their first computer, they incorporate Apple Computer, Inc. in 1977.
1976 – Apple I
The first computer, the Apple I, is hand-built by Wozniak in Jobs’ parents’ garage in Palo Alto, California, U.S. Originally sold as a do-it-yourself kit, it is later introduced at the local Homebrew Computer Club and sold for $666.66.
1977 – Apple II
A year later, an upgraded version of the computer is released at the West Coast Computer Fair. The eight-bit Apple II went on to become one of the first successful mass-produced microcomputers.
1980 – Apple III
A cousin of the pre-existing Apple II, it was launched as the company’s first business-oriented machine that allowed the user to select both a screen font and a keyboard layout. On Dec. 12, 1980, Apple’s first Initial Public Offering (IPO) took place. The interest generated in the shares created instant millionaires of the initial investors.
1983 – Lisa
Apple launches its most sophisticated technology package with Lisa, the first personal computer that offered graphical user interface (GUI) and a mouse. Despite a number of technological advances such as 1 MB RAM, a double-sided floppy disc drive, Lisa’s high cost ($9,995) meant it never achieved success, selling only 100,000 units.
1983 – John Sculley joins Apple
John Sculley (pictured here in 1988) leaves PepsiCo and joins Apple as the CEO.
1984 – Macintosh
Apple’s first affordable computer, the Macintosh, complete with GUI and intuitive layer among its other features, is introduced via the iconic “1984” Super Bowl commercial directed by Ridley Scott on Jan. 22, 1984. Two days later, Jobs presents the new Mac (costing $2,495) to Apple’s shareholders at an annual meeting.
1984 – Apple IIc
Apple’s first portable computer was unveiled in April. The launch was a massive event, with around 2,000 people in attendance and 1000 IIcs distributed.
1985 – Jobs resigns from Apple
Following poor sales of Macintosh, a board meeting in April authorizes Sculley (R) to remove Jobs from all roles except that of chairman. It led to Jobs’ resignation from Apple in September.
1987 – Apple.com
Apple.com is one of the first hundred companies to register a domain in the burgeoning world of the Internet.
1987 to 1989 – Apple expands
In May 1987, under Sculley’s leadership, Apple issues its first corporate stock dividend with the company’s stock splitting a month later on June 16. It acquires five new companies, adding to its repertoire of expertise across numerous technology fields.
1991 to 1994 – Power Macintosh
On Oct. 2, 1991, Apple forms the AIM Alliance, partnering with long-time competitors IBM and Motorola. Three years later, the Power Macintosh is launched.
1993 – Newton project
Apple launches Newton, the first of a series of devices that come to be known as ‘Personal Digital Assistants’ (PDA). Running the Newton OS (operating system) and featuring handwriting recognition, the range is sold until 1998.
1996 – Apple buys NeXt
Apple purchases NeXt, the company Jobs founded after leaving Apple. The purchase heralds Jobs’ return to Apple and NeXt’s newly developed operating system becomes the foundation of the Mac OS X and all of Apple’s operating systems thereafter.
(Pictured) Then CEO Gil Amelio.
1997 – Jobs returns
On July 9, Jobs steps in as interim CEO after former CEO Gil Amelio’s ouster from the company. On Aug. 6, Jobs announces a strategic partnership with direct competitor Microsoft. On Nov. 10, the Apple store is launched – an online retail store based on a new custom-build manufacturing strategy.
1998 – iMac is introduced
Highlighting an emphasis on product design, the iMac instantly connects with consumers due to its simple, colorful and self-contained units requiring minimal wiring or technical set-up.
1999 – Power Macintosh G4
The new Macintosh is introduced and supports the use of Wireless LAN technology that connects computers to networks. In the same year, the iBook is also launched.
2000 – Power Mac G4 Cube
Sold between 2000 and 2001, the G4 Cube is a radical departure from previous Apple incarnations. Designed by Jonathan Ive, the eight-inch (20 centimeters) cube, suspended in a crystal-clear enclosure, runs in virtual silence and is less than a fourth the size of most other personal computers of the day.
2001 – Mac OS X and the Apple Store
Touted as virtually crash-proof, the first of the new-line of Mac OS X is released by Apple. The ‘aqua’ look and feel, the soft edges and translucent colors make it refreshing to use. In the same year, the first Apple retail store made its debut in Virginia, U.S.
2001 – iPod
At an event in Cupertino, California, Apple launches its new portable digital music player, the iPod, capable of holding up to 1,000 songs. Available with 5GB of storage space, the iPod melds design aesthetics from a Braun radio and a Bang & Olufsen telephone to create a device that sells over 350 million units by 2012.
2003 – Power Mac G5
On April 28, Apple launches the new iTunes store that allows music downloads for 99 cents. The same year sees Apple’s most powerful computer yet – the Power Mac G5 – breaking away from the plastic surrounds of previous designs toward a sleeker aluminum enclosure.
2004 – New iMac
Apple launches the new iMac, a streamlined all-in-one machine suspended from an aluminum foot. At two inches (five centimeters) deep, it is the world’s thinnest desktop.
2005 – Mac Mini
Keen to introduce the world of Mac at a lower price point, the Mac Mini launches in 2005. Sold as a BYODKM (Bring Your Own Display, Keyboard and Mouse), the Mini is sold on its own, minus any peripherals. The latest iteration is the only Apple device featuring an HDMI port, reflecting the Mini’s desire to be a home-theater hub alternative to Apple TV.
2005 – Intel Inside
On June 6, 2005, Jobs announces the company will begin to make computers featuring Intel-based processors. Jobs said: “Our goal is to provide our customers with the best personal computers in the world, and looking ahead Intel has the strongest processor roadmap by far. It’s been ten years since our transition to the PowerPC, and we think Intel’s technology will help us create the best personal computers for the next ten years.”
(Pictured) Jobs on stage with Intel Corp. CEO Paul Otellini in January 2006 as he announces the first machines to feature Intel’s Core Duo chips. Jobs is holding a silicon wafer of microprocessors.
2006 – MacBook and MacBook Pro
The transition to Intel-based processors sees Apple launch the high-end MacBook Pro (pictured) in January and the plastic-bodied MacBook in May. The Macbook replaces the iBook and PowerBook laptop ranges, while the higher-specification MacBook Pro is the successor to the PowerBook G4 range.
2007 – Apple TV launches
Originally named iTV, Apple TV is created with a 40GB hard drive. At the launch, Jobs said: “Apple TV is like a DVD player for the 21st century—you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the Internet rather than DVDs you get from a physical store.”
2007 – iPhone
The announcement of the iPhone in January garners massive interest and attention. Customers queue up for days prior to the phone’s launch in June. The year also sees the official name of the company shortened from Apple Computers to Apple Inc.
2008 – MacBook Air
The 2008 Macworld Convention and Expo sees the introduction of the new ultra-thin MacBook Air. Its machined-aluminum case creates a balance of weight and strength. Powered with Intel Core 2 Duo, the 13.3-inch (33.8 centimeters) Air is the thinnest laptop in the world when it goes on sale.
2009 – Jobs announces he is ill
Jobs announces a six-month medical leave of absence and hands operations to Chief Operating Officer Tim Cook. The company’s stocks fall as a result of the news.
2010 – iPad
The first generation of the iPad is unveiled in January and released in April. Some critics dismiss the product as nothing more than a giant iPhone, but, by 2011, financial results show the iPad is generating a reverse “halo” effect and prompting customers to buy more Apple products because of its success.
2011 – Steve Jobs dies
In August, Jobs resigns as Apple CEO owing to ill health. His letter to the board of directors, said: “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know.”
On Oct. 5, 2011, he loses his long battle with pancreatic cancer and dies at his home in Palo Alto. Tim Cook is named as his successor.
2013 – Mac Pro
In October, the top-of-the-range Mac Pro launches. Totally redesigned, the product is cooled by a single fan, uses 70 percent less energy and offers twice the processing power of its predecessor.
2014 – Apple Pay
At a September event that sees the launch of the new iPhone 6 and 6 Plus, Apple also announced Apple Pay. The new digital payment system allows certain Apple devices to make authorized payments via an e-wallet system.
2015 – Apple Watch
Dubbed the iWatch, Apple’s first wearable device becomes available in nine countries in April. It features a touch-sensitive screen, fitness tracking and inductive charging.
2016 – AirPods
Along with the iPhone 7 and updates to the Apple watch, Cook announces the launch of AirPods – wireless ear buds that can sense when they’re in your ears and work automatically. They are compatible with most of the company’s devices – iPhone, Apple Watch, iPad, or Mac – and operate with a custom-designed Apple W1 chip designed for efficient wireless operation and clear sound.
2017 – Original video content
In August, Apple forays into the entertainment industry with original content production and programming, according to The Wall Street Journal. Seen as an attempt to expand Apple Music, the tech company is expected to enter the video-on-demand market with an initial investment of nearly $1 billion.
2017 – iPhone X
At the first event held at the Steve Jobs Theater in Cupertino, California, in September, the company introduces the 10th anniversary edition of the iPhone, among other products including the Apple TV 4k. The iPhone X is described by Cook as “a product that will set the path for technology for the next decade.”
2018 – HomePod
In February, Apple releases its first smart speaker called HomePod. Similar to the ones brought out by Amazon and Google, the voice-operated device helps control all the smart appliances in a home, plays Apple Music and assist in everyday tasks.
2018 – A $1 trillion company
Apple finds a place in financial history by becoming the first-ever publicly traded U.S. company to record a market value of $1 trillion. As of Aug. 2, 2018, the company’s shares had risen by 1,100 percent since 2007, when the first iPhone was sold.
2018 – Three new models
The three new big-screen iPhone models – XS, XS Max and XR – unveil at a keynote event on Sept. 12. Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said: “iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”
2018 – Watch Series 4
The same event also sees the unveiling of the fourth generation of Apple Watch. Re-engineered from the core, it boasts a brand new electrical heart sensor and the largest device display to date. Along with the standard models, the Series 4 features special Nike+ and Hermès variants.
2019 – Apple Music on airplanes
Starting February, Apple Music subscribers flying American Airlines became the first to enjoy exclusive access to over 50 million songs, playlists and music videos through the airline’s complimentary in-flight WiFi.
2019 – Price cuts
Speaking to Reuters in January, Cook admits that Apple is “rethinking” the price of iPhones outside the U.S. in markets where the currency has weakened significantly against the U.S. dollar. “As we’ve gotten into January and assessed the macroeconomic condition in some of those markets, we’ve decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas,” he told Reuters.
2019 – iTunes discontinues
In June, Apple announces that its flagship media ripping, storing, playing and burning application iTunes will be dissolved into separate media apps – Apple Music, Apple Podcasts and Apple TV. iTunes was first launched back in 2001.
2019 – Designer Jony Ive leaves Apple
In the same month, Apple announces the departure of Jony Ive — the designer of the iMac, iPod and iPhone. After working with the company for more than two decades, Ive left to start his own creative firm, LoveFrom. In a statement, he said, “This just seems like a natural and gentle time to make this change.”
(Pictured) Cook (L) and Ive at the Apple Worldwide Developers Conference in San Jose, California, U.S., on June 3, 2019.
2019 – iPhone 11 series
On Sept. 10, Apple launches three new smartphones: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Along with that the company also releases Apple Watch Series 5.
2020 – Apple’s market value surges to $2 trillion
On Aug. 19, Apple became the first U.S. public company to be worth $2 trillion in market value. This has made it the most valuable company in the world. According to analysts, the company could enjoy $60 billion in profits in 2020.
2020 – Watch Series 6 and Watch SE
On Sept. 15, Apple rolled out its latest products with a virtual launch event. Keeping in mind the health concerns during the COVID-19 pandemic, the sixth generation of its flagship wearable device has added new health and fitness features such as monitoring oxygen levels and taking ECG. It comes with an enhanced retina display and automatic hand-washing detection and sleep tracking. The company specified that the blood oxygen measurements are “designed for general fitness and wellness purposes,” and are “not intended for medical use.”
Also launched was Apple Watch SE, a slightly cheaper version of the watch with limited features. It has advanced motion sensors and it is swimproof.
(Pictured) Apple’s Chief Operating Officer Jeff Williams unveils Watch Series 6.
2020 – iPad Air, new iPad and Apple One
At the same event, the company launched iPad Air, which features an all-screen design with a 10.9-inch Liquid Retina display and the new A14 Bionic chip – Apple’s most advanced chip ever. Also unveiled on the occasion was the new iPad. The eighth-generation iPad is powered with an A12 Bionic chip and features a 10.2-inch display.
A new subscription model called Apple One that bundles up to six Apple services – Apple Music, Apple Arcade, Apple TV+, Apple News+ Apple Fitness+ and iCloud – in one single plan was also announced.
(Pictured) Laura Legros, Apple’s vice president of hardware engineering, unveils the all-new iPad Air.
“We’re proud to be expanding in India and want to do all we can to support our customers and their communities. We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time,” says Deirdre O’Brien, Apple’s senior vice president of Retail + People, while announcing the Apple online store for India. Apple will also be implementing the contactless delivery option for all orders that are placed and shipped across India. Orders will not require a signature to confirm receipt of delivery. Apple is partnering with Blue Dart for product shipment and expects all deliveries for orders to be completed between 24 hours and 72 hours from the time of payment.
The push for localized manufacturing and assembling, as well as the online retail presence, should combine to give Apple a big boost ahead of the festive season sales. The Apple online store for India will now join Apple’s ecommerce platforms in 37 other countries, including the US and UK. Till now, Apple relied on authorized distributors and retailers in India for offline sales as well as on online shopping platforms such as Amazon.in and Flipkart, which meant the company didn’t have complete control over the shopping, delivery and support experience for anyone buying Apple products.