SEO: Why is Important for Your Business Growth [Infographic] | by john tsantalis | Sep, 2020

john tsantalis

INFOGRAPHIC

Search engine optimization (SEO) is a process of improving the quality of traffic and rankings of your business website. Stats show that 65% of digital marketers have achieved higher rankings on search engines with the help of SEO. Also, SEO helps them to grow their business.

SEO or Search Engine Optimization is a very important tool for your business. Here are some reasons why SEO is very important for your business growth.

Reasons and Benefits of an SEO Strategy

1. SEO Increases The Traffic of Your Website

Using proper keywords, and backlinks you can boost the SEO of your website. Also, using meta-description your business can get a strong identity in the online world.

2. SEO Builds Authenticity And Trust

If your website gives a good user experience and it is easily discoverable on search engines, then your business has generated trust and authenticity.

3. SEO Provides Better User

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How I ranked 1000 keywords for SEO on Google in 3 months at zero cost

SEO (Search engine optimization) has become a buzz word in the business world. Because it is the best practice to crack Google algorithm which considers more than 200 factors to rank a content. Below are the steps that have given me 100 percent results in ranking my contents in search engines. I was able to rank for more than 1000 keywords under top 100 list in google ranking.

There are a mouthful of factors that affect the ranking. Paid marketing, gathering backlinks etc. But, the ultimate goal of every search engine is to provide the best user experience by showing the most suitable result for what they want to know. Therefore, nobody can beat you, if you do it systematically seeing yourself as the reader.

Let’s dive in deep through the 8 steps of the SEO ladder.

Selecting niche of website

The first step is selecting a niche of your website. Select one where

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How to choose the correct keywords for your Google ad words & SEO? | by Lamb friday | Sep, 2020

Lamb friday

Google has always had in place a certain set of algorithms for the
SEO or Search Engine Optimization Marketers, to be followed in order to keep their SEO game strong and going. While no one has ever been able to understand the algorithms perfectly, one thing that remains constant with every update is keyword research.The ‘why’ factor for keyword research has remained the same but the ‘how’ factor has changed a lot. How to perform keyword research for the best and optimum results is the key to SEO success. In order to understand how to find and choose the perfect keywords for your website, Google ad words, and online campaigns, you should know what is keyword research.

What Is Keyword Research?

Keyword research is the way to find and analyze those terms, people look up for in their search bar while searching for a specific thing. The goal of this

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How Risky Is It REALLY to Change Your Article Dates for SEO?

Fresh content still is powerful currency when it comes to search.

Ever since Google’s Freshness update, the more recent and relevant your content is, the higher its chances to rank in SERPs.

But what about the “appearance” of freshness?

What happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?

What are the SEO benefits – and the consequences?

Most importantly, how do you keep “evergreen content” – content that’s meant to withstand the test of time – current and relevant year after year?

In this article, I’ll answer these questions by examining how key influencers in the SEO and digital marketing industry treat date stamps.

I’ll also discuss my strategy for combating outdated content.

Why Change Article Dates?

Let’s start at the beginning.

First off, as explained by Google’s Martin Splitt, it’s preferable to update an old page, rather

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Minju Kim on Seo Yeji’s Looks for IOTNBO K-Drama

From winning Netflix‘s Next in Fashion to landing on major retailers like Net-a-Porter, Minju Kim has seen immense growth this year. This summer, the rising South Korean designer also took fashion headlines with her garments being featured on It’s Okay to Not Be Okay, a K-drama series praised for its cinematic aesthetics and focus on issues like mental health. As the creative joins Net-a-Porter’s Fall/Winter 2020 The Vanguard program for emerging talent, we caught up with Minju to talk about how the pandemic has affected herself and the fashion industry, along with the latest milestones in her career.

Although there have been some hiccups along the way, there’s an impressive demand for Minju’s head-turning designs. “Minju has a modern approach to femininity. Her play of shapes and volumes were very unique but also in a very balanced way,” Net-a-Porter’s Global Buying Director Elizabeth von der Goltz comments on the

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How to make your website ADA-compliant and win at SEO

30-second summary:

  • The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites.
  • An ADA-compliant website helps more people than those covered by ADA.
  • There are many SEO benefits such as increased visibility on google image searches, and featured snippets.
  • Co-founder of Ally digital media, Abhishek Shah says, “Responsive websites help with ADA compliance and further improve your website’s overall search presence.”
  • The four best ways to make your website ADA-compliant with a clear outline of its ADA as well as SEO benefits.

The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites. Specifically, Title III of the ADA has taken an official stand on how websites should be accessible for disabled users. However, when you look at what’s necessary to make a website ADA-compliant, you will see that these also will help improve your site’s SEO.

Some elements

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How Social Shares Affect SEO Rankings

For a long time now, the connection between social media and SEO has remained uncertain. The internet is full of contradicting opinions and answers to this subject. The truth is social media pages sometimes appear in search engines like Bing and Google. What is not clear is whether these pages affect any SEO ranking and algorithms. 

Social media activities do not correlate with SEO directly. This means that your social shares only impact your ranking by impacting other factors associated with SEO, like traffic. Here is how it happens:

Social Shares Indirectly Affect SEO Rankings 

People are always looking for valuable content. If you are always sharing good quality stuff on social media, you can easily boost your SEO ranking without a struggle. As people like, comment and share your content, they will also visit your website to learn more.

This kind of traffic does not impact SEO directly but

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What is the Main Difference between SEO and SEM

difference between seo and sem

SEO and SEM both play an important role in increasing the visibility of websites in search engines. Here, in this article, you will get to know about the main difference between the two. So, let’s get started.

Search Engine Marketing (SEM)

Search Engine Marketing is one of the best ways of digital marketing to promote your business in order to boost your sales. It is the form of internet marketing through which your business website gets promoted on search engines. It consists of 2 components i.e. Paid Search Advertising and Search Engine Optimization.

1)     Paid Search Advertising (PSA)

Paid Search Advertising works on a pay-per-click model, where you need to pay to the advertiser every time when a user clicks on your link. It is a very small fee that you pay to the search engine for every click. There are many platforms where you can run Paid Search Advertising

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Link Building Basics For SEO In The Age Of Data Analytics

Big data is becoming more important to modern marketing. You can’t afford to ignore the benefits of data analytics in your marketing campaigns. It is especially important when it comes to SEO.

Search Engine Watch has a great article on using data analytics for SEO. This article is a great resource for SEO professionals that want to develop a more data intensive strategy. However, we felt it would be helpful to create a primer for laypeople.

The following article has an overview of the science of SEO. Afterwards, we will provide some additional information on creating a more data-driven SEO strategy, particularly around the theme of earning backlinks.

If you’re active in the world of online marketing, you’ve likely heard about the possibility of using link building for search engine optimization (SEO). But what exactly is link building, and is it the right strategy for every website?

In this guide,

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What an SEO Agency can do for You!

There are about 200 million active websites online at any given time. Optimization is vital to stay relevant and keep your site at the top of Google, Bing, and other search engines. SEO is how your website stays visible online. If you’re not versed on the latest techniques and tweaks to search engine optimization, hiring an SEO agency might be the best option to maintain top rankings. 

An SEO Agency is More than Words & Phrases 

Most SEO agencies begin with an audit of your website and all content. The specialists check on-page optimization of page titles and meta descriptions. Also, they check the structure and site navigation to keep visitors attention on the content and not errors that slow their scroll. Other areas include tidying up coding errors that can lower Google rankings, add or optimize your XML sitemap to help search engines interact with the site. 

The SEO

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