WebMD and Twitter have partnered to showcase health content on the platform.
The partnership will put WebMD’s health content to the Twitter feed and Twitter Moments. The video and Moments content will help educate consumers about health topics and highlight patient stories on what it’s like to live with and manage chronic conditions and other health issues.
The content will be tied to health awareness events, like Migraine Awareness Week in September and Breast Cancer Awareness Month in October. WebMD will provide social-friendly explainers, myth-busters, medical animations, video content and patient stories to be featured on Twitter.
“Twitter delivers timeliness like no other social platform” said Paul Bar, group VP of product marketing and product at WebMD, in a statement. “With Twitter, WebMD can amplify our meaningful, medically-reviewed health content even further to inform and inspire.”
The video content will also become part of Twitter Amplify, Twitter’s library of premium