WebMD partners with Twitter to showcase health content – Media News – MM&M

WebMD and Twitter have partnered to showcase health content on the platform.

The partnership will put WebMD’s health content to the Twitter feed and Twitter Moments. The video and Moments content will help educate consumers about health topics and highlight patient stories on what it’s like to live with and manage chronic conditions and other health issues.

The content will be tied to health awareness events, like Migraine Awareness Week in September and Breast Cancer Awareness Month in October. WebMD will provide social-friendly explainers, myth-busters, medical animations, video content and patient stories to be featured on Twitter.

“Twitter delivers timeliness like no other social platform” said Paul Bar, group VP of product marketing and product at WebMD, in a statement. “With Twitter, WebMD can amplify our meaningful, medically-reviewed health content even further to inform and inspire.”

The video content will also become part of Twitter Amplify, Twitter’s library of premium

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Hall of Femme 2020: Alyson Connor, MicroMass Communications – Hall of Femme – MM&M

What would you do if you didn’t work in healthcare?  

I’ve spent my entire career in healthcare. It’s my passion and where I feel I can use my strengths to make an impact. I guess if I could do anything else I would be a professional global food critic specializing in desserts. If I could get paid to travel the world, sample the local confections, all while satisfying my sweet tooth, that would be a very satisfying career. I also think I could fall back on being a professional comedian. With three boys and three dogs, the chaos in my house creates comedic material I just can’t make up.   

Can you give a shout-out to someone who helped you at a pivotal time in your career?

Phil Stein has been my partner at MicroMass for 15 years. We always have very spirited conversations that result in thoughtfully considered decisions. Phil

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The Escalator: Lori Moore named head of U.S. pharma communications at Bayer – People Moves – MM&M

Bayer names U.S. pharma communications head

Lori Moore has been named VP and head of U.S. pharmaceutical communications at Bayer. Previously, Moore spent six years with Deloitte, most recently as managing director. She also has worked in communications at Novo Nordisk and Sanofi.

dna Communications appoints EVP, general manager

Mike Rosich has joined dna Communications as EVP and general manager, New York. Previously, Rosich was executive director of creative strategy and storytelling at Marina Maher Communications.

Emerald Bioscience names CEO

Punit Dhillon has been named CEO of Emerald Bioscience. Previously, Dhillon worked at Inovio Pharmaceuticals and cofounded OncoSec Medical.

Anika Therapeutics names CFO

Michael Levitz has been named chief financial officer and treasurer of Anika Therapeutics. Levitz previously served as CFO for Insulet Corporation and Analogic Corporation.

MiMedx appoints R&D head

Robert Stein has joined MiMedx as EVP of research and development. Stein previously held leadership roles at Agenus, Kinemed

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