DraftKings Hit Record High on Multi-Year ESPN Content Deal

DraftKings  (DKNG) – Get Report shares surged to a fresh record high Monday after the sports-betting group inked a content and marketing agreement with Walt Disney Co.  (DIS) – Get Report sports network ESPN.

DraftKings said the deal allows it to integrate its products across ESPN’s digital platforms, while also giving it the chance to provide content to the network’s studio-produced sports programs. 

“ESPN helped revolutionize the 24/7 sports news cycle and continues to be the go-to source for many fans today on the latest and largest sports stories,” said DraftKingds CEO Jason Robins. “We look forward to this collaboration to exclusively showcase DraftKings’ daily fantasy content and offerings while also advancing further visibility and mainstream adoption of our regulated sports betting products.”