- STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content.
- People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends.
- The internet likes content that is raw and genuine.
- Evelyn Johnson details the elements of viral content and how brands can achieve it.
George Miller, famously known as Joji is one of the fastest rising musicians. He’s the first Asian-born artist to top R&B and hip-hop charts, he achieved this feat with his first studio album. But Joji is no stranger to fame. Before he was a teenage heartthrob —Joji was garnering millions of views on YouTube as FilthyFrank. This online persona was edgy, outrageous, and oftentimes, outright filthy which helped qualify as viral content.
To top it all off, FilthyFrank was responsible for creating one of the
Ahrefs launched a free SEO tool that offers SEO and site diagnostic data. It’s called Ahrefs Webmaster Tools. I took a test drive of the tools and I have to say I’m very impressed with the usefulness and of the on-page and off-page SEO data.
What it is:
It’s a tool that is limited to providing on-page, off-page SEO data for a verified site.
Some folks thoughtfully began asking questions about possible privacy issues and if Ahrefs would seek to use customer data.
So I asked Ahrefs about this.
1. The GSC verification is just for verification?
Yes. GSC verification was released a few weeks ago and it is a very convenient method to verify website without adding DNS records or uploading files.
2. Is Ahrefs currently using any data from free accounts?
3. If Ahrefs decided to use the data, would they anonymize it?
“Guest posting,” done right, isn’t a dirty word. I’ve used guest posting to build my brand and set up my own link-building agency.
But as the saying goes, there’s no such thing as an overnight success. Throughout my career, I’ve received hundreds of rejections on the journey to landing a few big wins.
While rejection comes with the territory, you can do a few things to improve your chances of success. In this article, I share some best practices for guest blog prospecting, putting together a winning pitch, and creating content that editors love to publish.
How to find the right blogs that will accept your pitch
The first step to any successful outreach campaign is to find the right blogs to reach out to. The more targeted your list, the better. The goal is to find blogs that have published similar content before and have a large enough audience
While running a business, every activity you perform online contributes toward a particular goal.
Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to track your performance. Fortunately, acquiring data about different marketing campaigns provides these valuable insights.
To acquire these pieces of data though, you need the right tools. Thereby, you can judge the success, or failure, of your campaigns.
In this blog post, I’ll show you 5 analytics tools you need to track your campaigns this year. Better still, these tools track performance on different marketing channels, to help you get a complete overview of all your marketing ROI.
One of your biggest assets online is your website. After all, you own this platform and it’s less subjected to sudden algorithm changes.
Moreso, most of your marketing campaigns refer visitors to your website. Therefore, you need to know details about your
Google’s first page is pretty much the promised land for all web-pages. And, why shouldn’t it be?
Sure, it takes effort and time to get there. But, once you’re there the traffic basically takes care of itself. You only need a fraction of all the effort you put in earlier to stay there.
Unfortunately, climbing the SERP ladder is easier said than done. Only 5.7% of the pages on the internet will rank on the first page of a targeted search phrase.
What’s even more harrowing is that only 0.78% of Google searchers click on second-page results.
Suffice to say, you need to take your SEO efforts to the next level to stay competitive. Fortunately, the answers here may be closer to home than you think.
Google Analytics can give you all the insight you need to sharpen your search presence. Below are five strategies to use Analytics to aid
Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what.
But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a strong correlation between links and ranking position.
And Google uses links for good reason.
Links, when they’re not manipulated, represent an endorsement of one site by another.
If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).
So, if you want your pages to rank in organic search and bring traffic to your website, you’re likely going to need to acquire links.
However, you won’t rank simply
Computers can be hacked, smartphones can be jailbroken, and Internet of Things devices in a smart home are low-hanging fruit for remote attackers.
And it turns out that search engines are vulnerable as well due to algorithmic imperfections or zero-day exploits the providers are unaware of. Well-motivated, technically adept cybercriminals with plenty of time and the right tools on their hands can cheat these systems at will. In fact, this is what is happening incessantly in this area.
Google, the world’s search heavyweight with cutting-edge technologies at its core, is in the same boat. The scourge of black-hat search engine optimization (SEO) dominates the ecosystem of methods used to manipulate the tech giant’s search logic and pollute its results with dubious content.
These three incidents demonstrate how cybercriminals can get mileage out of
As 2020 accelerates toward its conclusion, digital marketers are also entering a quarter of great opportunity.
There is great potential to increase both site visitors and sales with Thanksgiving, Black Friday, Cyber Monday, “Cyber Week”, and the run-up to Christmas.
While planning a holistic marketing strategy should have really started a couple of months ago, it’s important that our ecommerce websites are in the best technical shape.
Research shows that the COVID-19 pandemic has accelerated the user shift from offline to online shopping by five years.
This means that as we enter this typically busy retail period, there are more consumers shopping online than ever before.
And, due to the advancements and systems put in place by businesses during the pandemic, the benchmarks that consumers set their expectations by have been raised.
In this new competitive environment, consumers will be placing even more emphasis on parts of the experience such
Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign?
If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. You can benefit from professional press release writing services if you’re nee to press releases.
Read on to learn why PR writing in the way to go.
Achieve Instant Exposure
As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising.
By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget.
Many people understand that content is king, but if no one sees your content, then it will lack exposure.
Press releases create instant exposure and create more leads to your site.
Increase Your Sales
The purpose of your business